To Whom It May Concern:
I have noticed the changes at my local McDonald’s aka Mickey D’s, Golden Arches, American Success Story. The $1.00 menu is almost useless now since the last changes you have made. Where are the sandwiches and chicken nuggets? You just can’t make a meal on apples, yogurt, drinks, ice cream cones, pies, and fries.
Why would you tinker with a menu that has already been proven to work to your advantage? Is it because you heard the interview with Hardees’ CEO saying that they are doing well and they don’t see a need for a $1.00 menu??
Your first quarter earnings this year were up by 3.5%; sounds pretty good considering the industry as a whole, not to forget the economy. While this news was coming out you boasted your success do to your $1.00 menu.
Wonder what your second quarter will look like since most items taken off the $1.00 menu have seen a 27% or more increase? Better yet…How did you keep the media out of this one?
I am just an occasional customer now who is looking for answers.
P.S.: Just wanted to let you know that even though my all time favorite…. the yogurt parfait is still holding on to a space on the $1.00 menu you have decreased the size.
P.P.S.: I understand there are differences in stores throughout the system and most stores have a certain leeway on how to run their own store(s). The example here is my local McDonald’s in Denver, NC.
About the author:
Teresa Harris is a Lake Norman Residential Real Estate Broker who can assist you with the purchase and/or sale of real estate in Lake Norman and surrounding counties. Please visit www.TeresaMHarris.com for your relocation and/or your local needs. The information in this post is believed to be accurate but is not guaranteed.
Teresa Harris - Holbrooks Real Estate, Inc. - 704-458-1807 - Teresa@TeresaMHarris.com
Copyright © 2009 By Teresa Harris, All Rights Reserved...*McDonald's Why are You Doing This? Open Letter to Mickey D's . . . are YOU Listening?*